Require A Referral

3. Require A Referral 

-An added twist to the idea of giving something away for free to your customers is to require them to refer someone to you in exchange for what you are giving away. Simply provide a space where they can enter the email address of one or more people that they have to fill out before receiving the item you are offering. This is especially effective when your free item is something the person can download instantly. This technique not only puts your message in front of the eyes of potential customers, it also helps you build your own mailing list. You can send an email the people that were referred saying “Your friend (name) saw this, and would like to share it with you. By having the ability to use the friend.s name, it helps to establish your credibility. This will decrease the possibility of person receiving the invitation tagging your message as spam. Like many of the techniques listed, this will only work if your visitor thinks what you are offering is of enough value to make it worth giving you information about a friend or family member. Friendships are built on trust, and most people will not be willing to risk that trust on a worthless gadget. Do not expect in instant flood with this method. It usually starts as more of a trickle, but that trickle increases the longer it flows. Over time, the referrals will add up. If each person that takes advantage of your free offer refers two or more friends, it will not take long to have quite a list of potential customers, all at no additional cost. I personally use a script called ViralFriendlyGenerator.com to set up this viral marketing „word of mouth. campaign. It has added 1000s of subscribers to my list within months and I.m receiving new sign-ups to this very day from something I did years ago.