Regular Updates

A site should have regular updates in order to do well. Some businesses put up a site, and never update

it. Prices will be out of date, information will be stale and obsolete, and the site will gradually decline.

The web is a dynamic place. If your site gets outdated, you can bet someone else is now providing better

and more current information. Keeping your information fresh is a vital part of keeping it alive.

Now, some people will tell you that in order to do well you have to update the site on a weekly or monthly basis

with new information. While this strategy can help a site develop different kinds of traffic, it is not the only way to

do things.

We have found that if you make updates to your site – and these can be ANY kind of updates – about once

every three months, your site will continue to grow.

There are many ways to do this, and what works for your

business depends on what you do.

A local tourist attraction posts photos of guests (with their permission) in a gallery. Regular updates

•

occur from this, plus it generates powerful marketing.

An information portal posts monthly article additions. This provides more content, and keeps things

•

fresh.

A web store holds regular sales, and posts their monthly newsletter to their website.

•

A technology site makes regular changes to reflect changes in the market and available technologies.

•

Look for what applies to your business situation – what changes regularly with your business? Find

that, and keep that current in your site, and it will do fine.

You'll also want to change your site appearance, to freshen it, once every two or three years. Site styles are like

clothing styles, they become dated periodically.

What hurts a site is when it is obviously outdated, with old information, and a stale design. Keeping the

information and design up to date can help to keep old customers coming back, and to bring new ones in with a

sense of confidence.