AdSense’s Place In The Online Advertising World

AdSense’s Place In The Online Advertising World

Let’s start our journey in the world of Google AdSense by first understanding how

the online advertising came into being and how Google AdSense is place with

respect to the other online advertising concepts:

Soon after the advent of internet, it was realized that the website real estate (or

the space on websites) had commercial value in the advertising world. The

simple reason behind this was the soaring popularity of internet and the

increasing number of eyeballs received by various websites. Thus, internet

advertising (or online advertising) came into being. Today, internet advertising is

treated as one of the most effective and most economical means of advertising.

In fact, a lot of businesses, especially small businesses, use only this (affordable)

medium for advertising their products and services. As technology progressed,

so did the online advertising methodologies. Graphics based banner Ads and text

Ads got their due recognition and were used quite extensively for online

advertising. Even now banner advertising is one of the most popular forms of

online advertising.

However, the real breakthrough in online advertising came with Google AdSense

advertising program. This program helped in connecting advertisers to several

website owners who were ready to offer advertising space on their websites.

Through Google AdSense program, the advertisements were floated on the

websites that had some relevance to the products or services offered by the

advertiser. This type of advertising is also called targeted advertising since the

Ads are served only to the interested audience and not just anyone or everyone.

Soon, Google AdSense became a very effective form of targeted advertising. On

Google AdSense program, webmasters are paid on per-click and per-thousand-

Ads-displayed basis.

And the advertisers can control the amount of money they wish to spend on

advertising through Google Adwords program that works in conjunction with the

AdSense program.

Google AdSense

has caught the fancy of a lot of advertisers and

webmasters and its popularity continues to soar everyday. Until another, better

advertising program comes into being; Google AdSense will continue to hold its

place at the core of online advertising.