Google AdSense: Strategy Classification

Google AdSense: Strategy Classification

Google AdSense program has given an altogether new purpose to websites.

Besides serving content or selling products and services, websites are now being

used to generate revenue through serving Google AdSense Ads. The

webmasters employ various strategies in order to extract the maximum out of

Google AdSense program. There is no formal classification available for these

strategies (nor can all the strategies be determined), however, the following 3

classifications are said to be more prevalent than the others:

Traffic Generation: Since the revenue generation from Google AdSense

Ads is based on the CPC (cost-per-click) and CPM (cost per thousand

impressions) basis, the more traffic your have to your website the better

are your chances of getting good revenue through AdSense. Most

webmasters are fully aware of this fact and employ various tricks to

generate high traffic to their website. All such tricks fall under the category

of ‘Traffic Generation’.

Converting Traffic To Clicks: Clicks seem to be the best way of

increasing AdSense revenue. Prompting the website visitors to click on

the AdSense Ads can make a big difference in terms of the AdSense

revenue that you earn. A good copy can make the website visitors more

confident about your website and hence encourage them to go ahead click

the AdSense Ads. Besides the website copy, the website owners apply

several other means for getting more clicks. These form the ‘Converting

traffic to Clicks’ category.

Attracting High Value AdSense Ads: Besides the traffic to your website,

your AdSense revenue is also based on the value of the AdSense Ads.

So, some Ads produce more revenue when they are clicked/displayed

than the others. This is determined using the Adwords system. Some

webmasters develop websites primarily for AdSense revenue generation.

These webmasters choose the website topic and orient the content in

such a way so as to attract high value AdSense Ads. These tricks form the

“Attracting High Value AdSense Ads” category.