Google
AdSense: Alternate Ads And PSAs
Let’s take the concept of AdSense a bit further and
check out 2 special case Ads:
One that is served by AdSense as per its wish and the
other that is served by
AdSense as per website owner’s wish:
We all know that Google AdSense works by serving
targeted Ads to the websites
that are enrolled with the Google AdSense program.
However, there are
instances when no targeted Ads are available for a
website e.g. the website
might be catering to such a topic or subject for which
no relevant Ads/advertisers
are available. In such a case, Google serves alternate
Ads i.e. content of your
choice. If you have not specified any content as
Alternate Ads, Google AdSense
program treats PSAs i.e. public service Ads as
alternate Ads and serves them on
your website. These PSAs are charitable Ads that don’t
contribute to your
revenue. So, unless you are looking to do charity
(which could mean lessening of
revenue for you), you must specify Alternate Ads
upfront.
Here are the options that you have for alternate Ads
(your choice of content):
Color: A number of people use color for alternate Ads. This
involves specifying a
valid hexadecimal color code (or you can choose from
the color palette provided
by Google) for the alternate ad. The choice of color
would be such that the ad
becomes invisible. This is easily achieved by setting
the color of the ad same as
the background color of the page.
Image: An image can also be used as an alternate ad. You
can either have this
image link to some other web page (in such a case you
will need to specify an
html as alternate ad) or you may just use it as such
(for, maybe, enhancing the
beauty of your web page).
Another good option is to use ‘Collapsing
ad units’. ‘Collapsing ad units’ code
will squeeze the ad units that are not utilized
(instead of showing the PSAs) on
your website. This approach helps in giving a cleaner
look to the web page (since
the blank areas or non-ad-based images are done away
with). It also helps in
bringing more emphasis to the AdSense Ads that are
displayed on the website.
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