What Is AdSense?

What Is AdSense?

Now that we know how Google AdSense program is placed in the world of online

advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand

what it is about and how people make money by using this concept.

AdSense is a wonderful advertising concept that was conceived by Google some

time back. Though new advertising concepts keep coming up all the time, this

one is something that is altogether different.

AdSense (Google’s advertising program) presents an earning opportunity to the

website owners by allowing Google to post advertisements on their websites.

These advertisements are either text advertisements or image based

advertisements. Of course, the website owners need to enroll to the AdSense

program through Google’s website (https://www.google.com/AdSense). Google

AdSense program requires you (the website owner) to include a piece of code (a

programming script) on your website. You can add this piece of code anywhere

in the html code of your website i.e. depending on where you want to position the

advertisements (however, there are certain rules that you must follow while

pasting this scripting code). This piece of code is what determines the structure

of advertisements and their content (and this is what helps Google in floating the

advertisements on your website). W hen people visit your website they are able to

see these advertisements. Your earnings are based on how many Google Ads

are displayed on your website and also based on how many times visitors to your

website actually click on one of those Ads. The Google AdSense system

calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed

(CPM) basis. The latter is also known as impressions.

For people who want to advertise their products and services through the Google

AdSense system, it’s just a matter of signing up through Google Adwords

program and letting Google know how much they want to spend towards

advertising through Google AdSense. These businesses can specify the limit and

Google AdSense system will accordingly serve their Ads so as to ensure that the

specified limit is not crossed. Google AdSense increases the visibility of their

business/ services and also increases traffic to their website; hence fulfilling their

purpose of advertising.