Performance Tracking Through Reports

Performance Tracking Through Reports

Google AdSense program provides you reports which you can use for tracking

the performance of your AdSense Ads. There are certain basic reports which are

as such available on all AdSense accounts. These reports will show you the total

number of page impressions, ad unit impressions, ad clicks, cost per thousand

impressions (effective CPM), click through rate (CTR), and your earnings of

course. You can view the reports for the date range of your choice. However, do

not expect the report to be updated every second. Typically, the data is updated

by Google AdSense program after every hour.

You can customize these reports for advanced performance tracking. Though

simple customization of basic reports is useful too, it’s the ‘channels’ that really

help in conducting a detailed performance analysis. Using channels you can get

data broken down and presented in a number of different ways e.g. you could

compare the performance of one set of pages against another; you could

compare the performance of one ad format against another etc. There are

various options available with channels and it’s just a matter of exploring them

and using them to your benefit.

Besides viewing the reports online, you can even download your reports (in CSV

format – comma separated values format). If you don’t want to login to your

AdSense account very frequently, you can set up email-able reports which

automatically get emailed to you or whoever you designate.

That brings us to the end of our study on the truly Fascinating, Google AdSense

program. Now, it’s the time to start putting this knowledge to use and start

earning money using the Google AdSense program.

Best of luck and have a lot of fun learning and earning from the Google AdSense

program.