13. Make It Easy For Readers To Email The Page To A
Friend
Allowing your readers to send a link to your site through
email is another way to encourage your visitors to tell their friends and
family about your site. It is very similar to the tell-a-friend button in the
way it works. If someone likes your site, they have an option to click on a
button that will open a window in their email program. The script the button
activates will insert your web address in the message window of the email. They
can then fill out the rest of the message and send your link to as many friends
and family members as they like. One reason this works so well is that the
message come from someone they already know and trust, not from you. The email
will not get stopped by the recipients spam filter, and there is a very good
chance they will open it and read what it says Like the previous method, it may
not send a flood of traffic your way, but the traffic that does come is there
because someone they trusted told them to check it out. They come to your site
in a much more receptive state of mind, and more open to considering your
message. They are there for a purpose, not just someone who is wandering
through.
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