AdSense Related Terms That You Should Know

AdSense Related Terms That You Should Know

We now know what AdSense is. As is the case with any concept, Google

AdSense program also use certain terms and phrases for relating to various

things Knowing these terms upfront will make it easy and smooth for you to read

and understand any AdSense related material:

Here is the list of AdSense related terms that you should know for sure:

Page Impression: A page impression is generally the same as a page view but

the number of page impressions can sometimes be different than the page

views. This happens when the page is viewed by a visitor but the AdSense code

is not executed for some reason (which means that the Ads are not displayed to

the visitor).

Ad Unit Impressions: W henever you get page impressions, you also get Ad unit

impressions. However, the ad unit impressions are dependent on the number of

ad units you have on your page i.e. number of ad units that get executed when

the page loads on user’s browser. Note that the link unit impressions are also

counted as ad unit impressions.

Click: A click (for the purpose of AdSense) is recorded whenever a website

visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit

is not considered as a click.

Click Through Rate, for the purpose of AdSense, is the number of clicks

received by an ad unit divided by the total number of ad unit impressions for that

ad unit. So, a better CTR can mean more revenue for you.

Effective CPM: It is calculated as the cost per 1000 impressions. However, do

not confuse effective CPM with your earnings. In fact, effective CPM is calculated

by dividing your earnings by the number of page impressions and then

multiplying the final figure by 1000. Effective CPM is generally used to compare

various channels and determine which channels are more profitable for you.

AdSense Ads Can Be Hosted By Any Website

Now that we have an overview of the Google AdSense program, we are ready to

take the next step. So, let’s go ahead and check the suitability of Google

AdSense program for various websites:

We all know that Google’s AdSense program is one of the most reputed internet

advertising programs around. AdSense is one advertising program that brings a

number of people (websites) into its fold as advertising media and hence helps

them earn revenue (advertising revenue). These people are webmasters who

own websites and it’s their websites that function as bill-boards and serve

advertisements.

With Google AdSense program, any website can easily become a bill-board:

No Experience Necessary: Google AdSense program offers earning

opportunity to every webmaster. The only criterion is that you should have

a website (and your website should be compliant to the AdSense program

policies). You don’t need to know anything about advertising or advertising

media etc. Just enroll with the Google AdSense program and Google will

take care of designing the Ads and serving the relevant Ads on your

website. So, no special designing skills or coding skills are required for

getting enrolled and using Google AdSense program.

No Need To Look For Advertisers: When the commercial value of

websites for advertising was recognized, webmasters started looking for

increasing traffic to their websites in order to make their website worthy

enough to attract advertisers. Even then, getting advertisers was not easy.

So, they could not really derive any monetary benefits from the traffic to

their website until an advertiser actually bought advertising space on their

website. However, with Google AdSense program, webmasters start

earning revenue from the day they join the Google AdSense program. As

the traffic to their website increases, so does their revenue.

No Need For Tracking Revenue: Google AdSense program will also take

the responsibility of tracking the revenue that you earn from serving the

Ads on your website. You can just login to your Google AdSense account

and check your earnings. Moreover, you have various reports and

statistics available to you that you can use for enhancing the performance

of your website on the Google AdSense program.

So, Google AdSense program has really made it easy to convert a website into

revenue earning medium.