AdSense Account Setup– Part 3 (Additional Customizations)

AdSense Account Setup– Part 3 (Additional Customizations)

Besides the essential customizations like selecting the Ad type, Ad layout and

colors, there are some other customizations that you can apply to your AdSense

account. In fact, some of these can quite easily be treated as essential

customizations (based on the context of your website) e.g. ‘filters’ is one such

customization that is quite important. Let’s take a look at what these additional

customizations are:

Filters: Google allows you to set-up custom ad filters for your website (note that

this is in addition to the screening of ad content that Google does by default). By

setting up filters you can block competitive Ads and other Ads that you don’t want

to display on your website. In fact, filters are a must if your website sells a

product or a service (unless you want to promote your competitors through your

website).

Alternate Ads: This is something that can help you in preventing underutilization

of the ad space on your website. Alternate Ads are the Ads that you would want

to show up on your website in case sufficient content-relevant Ads are not

available. If you don’t specify alternate Ads and if there are insufficient contentrelated

Ads available, Google AdSense program will serve charitable Ads to your

website (Ads which don’t earn revenue for you).

Reporting And Performance Tracking: You can even customize the reporting

and performance tracking options for your AdSense account. One important tool

in this regard is the use of channels to study the performance of AdSense Ads

from various perspectives. However, you might decide to take this up later down

the line (maybe 1 month after setting up your AdSense account.