Making The AdSense Ads Suit Your Website – Part 3 (Positioning Of Ads)

Making The AdSense Ads Suit Your Website – Part 3

(Positioning Of Ads)

The four important properties that help in making the AdSense Ads look good on

your website are – shape, size, color of the Ads and their positioning. While the

first three can be customized using the customization options provided by

Google, ‘positioning of Ads’ is something that Google can only give you advice

on. You are the best judge of what position would be best suitable for your

AdSense Ads.            

The positioning of your Ads relative to the rest of the content is important in order

to adequately emphasize the Ads. However, positioning of the Ads is also

dependent on the size and shape of the AdSense Ads. Though shape and size

are customizable too, large size Ads are generally preferred because they help

increase the number of Ad impressions you can get. However, sometimes the

structure of your webpage might not allow a big size Ad. In such a case you

would need to strike a balance between the size of your ad and the best

positioning for it. A number of website owners use other properties in order to

make the big size Ads appear smaller e.g. they might use the background color

of the webpage for the background and border of the AdSense ad thereby

making it look smaller than it actually is (besides achieving the blending effect, of

course).

Position your AdSense Ads in such a way that they look in-place with the general

flow of content on your website. You can even position a block in the middle of

the content in such a way that it adds value to the content (while it also serves

your purpose of increasing the AdSense revenue through clicks) e.g. you could

add an AdSense Ad block just after a statement that points to resources for a

particular task – and your AdSense Ads could possibly form some such

resources. Placing the Ads just above the heading of an article or just after the

end of the article is another good way of positioning your AdSense Ads.

So, position your AdSense Ads intelligently and you would be in for a party much

earlier than you would have expected.