Making The AdSense Ads Suit Your Website – Part 2 (Color Of Ads)

Making The AdSense Ads Suit Your Website – Part 2 (Color Of

Ads)

From shape and size of your AdSense Ads, let’s move on to check the

importance of Color of Ads and how they influence the suitability of AdSense Ads

on your website:

Making the AdSense Ads suit your website is an easy job that can really enhance

the effectiveness of your AdSense Ads (and hence increase the AdSense

revenue for you). The four properties that contribute towards making the

AdSense Ads look in-place on your website are – size, shape, color and

positioning of the Ads. Though none of these properties can be regarded as

more important than the others, the color of Ads is surely one thing that can help

a lot in making the Ads blend with your website or making them stand out. Let’s

take a closer look at this Ad customization option that Google provides to all the

webmasters who use the Google AdSense program for earning revenue.

Color of your Ads:

This is one property of Ads that is fully customizable. You can easily customize

the color of your Ads using the color palettes provided by Google; and there are

more than 200 colors available. You can choose from several different colors that

are available on the color palette (and 200 colors are enough for any website).

You can choose colors for Border, Title, Text and URL. You can also set a

background color for your Ads. As you select various options, you can see how

the ad looks in the preview tool that is shown on the same page as the options;

and you can accordingly make adjustments.

The color combinations for the various parts of the Ad and for the background

should match the color combinations used in the other parts of the website. To

make the Ad blend with the website, you can use the background color of your

webpage as the background color and the border color for your AdSense Ad. If

you want to make the Ads stand-out, you can use contrasting colors for your Ads;

however, this is generally not preferred unless you have other elements on the

website that use similar colors too e.g. you can have the same background color

and text color as the menu options. Once you have the right color combinations,

you can save them as custom color palette which you can use later.

Similar color customization options are available for Google AdSense search

results page too (as in, Google AdSense for search).